Diversity, community and intersectionality: LGBT Health and Wellbeing’s new logo
Why a new logo?
After 20 years, LGBT Health and Wellbeing felt it was time for a new logo. We wanted something fresh that reflects the evolving spirit of our community and organisation.
The goal was to create a logo that represents the diversity of LGBTQ+ identities. We also wanted it to reflect the intersections within our community. Additionally, the logo needed to work well across both digital and print platforms.
With Moira, our Communications Assistant and graphic designer, leading the redesign, we started the process of updating our logo.
The design of our new logo
The new logo is built on three key values: diversity, community, and intersectionality.
We kept some elements from the old logo, as they represent these values well. For example, the circular shape stands for community. The Pride flag colours represent diversity. The different shapes coming together in the design symbolise intersectionality.
We also wanted to reflect the growth and progress of our community. The Pride flag, originally designed by Gilbert Baker in 1978, has evolved over time. Some key updates to the flag include:
- The Philadelphia flag (2017): This version added black and brown stripes to show support for people of colour (POC) in the LGBTQ+ community.
- The Progress flag (2018): Created by Daniel Quasar, this flag includes the colours of the Trans Pride flag (blue, pink, and white).
- The Intersex Progress flag (2021): Valentino Vecchietti adapted the Progress flag to include the intersex colours (yellow and purple).
These updates are more than just visual changes; they reflect the growth and inclusivity of our community. To show our support, our new logo includes the colours of Black/POC, Trans, and Intersex communities.
Mark Kelvin, our CEO, shared: “Inspired by the Progressive Pride Flag, our new logo includes colours that represent the different identities in our community. The pink and blue from the Trans Pride flag come together to complete the design, symbolising unity.”
Moira expertly used these colours in the design, creating unique shapes that come together to form a subtle “Q” shape. This represents the word “Queer,” a term that has been reclaimed by many in the community as a proud expression of identity.
Gathering feedback from the community
After designing the logo, we shared it with our staff and community for feedback. The response was overwhelmingly positive. Many felt the new design better represents our commitment to diversity and inclusivity.
The message behind our new logo
The new logo celebrates the LGBTQ+ community.
Our strength lies in the diversity of identities within our community. Each individual brings their own experiences, stories, and perspectives. We are a community of authenticity, acceptance, and inclusivity.
We are not a single group, but a collection of individuals united by our differences. At LGBT Health and Wellbeing, we stand in solidarity with everyone in our community. We are committed to ensuring no one is left behind on the path to equality.
We invite you to connect with our message, embrace our values, and make our new logo your own.